{"id":7873,"date":"2015-07-21T04:13:26","date_gmt":"2015-07-21T04:13:26","guid":{"rendered":"https:\/\/ft-agency.com\/wordpress\/?p=7873"},"modified":"2015-07-21T04:13:26","modified_gmt":"2015-07-21T04:13:26","slug":"chinas-monster-hunt-outperforms-hollywoods-ant-man-minions","status":"publish","type":"post","link":"https:\/\/ft-agency.com\/wordpress\/chinas-monster-hunt-outperforms-hollywoods-ant-man-minions\/","title":{"rendered":"China’s ‘Monster Hunt’ outperforms Hollywood’s “Ant-Man” & “Minions.”"},"content":{"rendered":"

By Michelle FlorCruz<\/a> <\/span>|<\/p>\n

This weekend\u2019s big box office hit didn\u2019t even open in the U.S., the world\u2019s No. 1 movie market, and it still managed to earn $109 million in its first four days of release. China\u2019s “Monster Hunt”\u00a0is a live-action, computer-generated imagery (CGI)\u00a0family flick that broke multiple domestic box-office records, even outperforming Hollywood\u00a0blockbusters “Ant-Man” and “Minions.”<\/p>\n

FTA can act as your Chinese Celebrity Agency and help you contact book anyChinese Celebrity<\/a><\/em><\/strong><\/span><\/p>\n

The $40 million 3D film not only set the record for biggest opening day gross in China, at $26.45 million, and single-day gross at $29.84 million, but it also broke the record for Imax earnings with $9.7 million during its opening weekend, according to the Hollywood Reporter<\/a>.\u00a0And the movie was shown on\u00a0216 Imax screens, making it the largest\u00a0opening for a Chinese Imax film.\u00a0<\/span><\/p>\n

FTA can provide funding for overseas projects with A-list celebrities attached<\/em><\/strong><\/span><\/div>\n

 <\/p>\n

For comparison, this weekend was also the opening of the widely anticipated Marvel superhero movie “Ant-Man,”\u00a0starring Paul Rudd. The film\u00a0put up impressive numbers, earning $58 million in the U.S., according to Box Office Mojo<\/a>.<\/span><\/p>\n

“Monster Hunt,” directed by Raman Hui, tells the story of Wuba, a monster that is destined for the throne but takes on the tall task of preventing a civil war in a land where humans and monsters coexist. It is regarded as a prime\u00a0example of what Chinese filmmakers are capable of today.<\/p>\n

FTA can act as your Hollywood Celebrity Agency and help you contact book any Hollywood Celebrities<\/a><\/em><\/strong><\/span><\/div>\n

 <\/p>\n

Chinese filmmakers and movie houses are seeing a marked change in box-office performance of homegrown movies as the industry improves. For a long time in China, audiences mostly preferred Hollywood-made big-budget action and superhero flicks over domestic fare. Recently, however, with Chinese filmmaking technology and funding catching up with Hollywood, Chinese films are holding their own at the box office.<\/a><\/p>\n

FTA is looking to option scripts for Chinese production companies<\/em><\/strong><\/span><\/div>\n

 <\/p>\n

In 2013 ticket sales for homegrown Chinese films increased 144 percent, to $1.2 billion, while imported films experienced a 21 percent drop to $670 million. Though the performance of Hollywood movies isn\u2019t likely to taper too much anytime soon — with huge earnings in China for movies like “Furious 7”\u00a0and “Jurassic World”<\/a>\u00a0—\u00a0they are no longer as culturally dominant over Chinese movies as they used to be.<\/span><\/p>\n

“Chinese people want to see movies about what\u2019s happening in their society and their lives — what they can relate to,\u201d Dede Nickerson, Sony Entertainment\u2019s head of production and development in China, said last year during a\u00a0U.S.-China Film Summit<\/a>\u00a0hosted by the Asia Society. Nickerson added that the movies rivaling Hollywood releases at the box office were mostly personal tales of modern Chinese life.<\/p>\n