The company was in business with Jiang,\u00a0Zhang Yimou<\/a>\u00a0and Feng Xiaogang some 15 years ago when Columbia Pictures Film Production\u00a0Asia<\/a>\u00a0was set up in 1999 in Hong Kong to make Chinese-language pictures for a waiting global audience.<\/p>\n The unit was quietly shuttered in 2005 when it emerged that the business model was not quite right and the global market was not ready for Hollywood-stoked Chinese fare.<\/p>\n FTA can act as your Chinese Celebrity Agency and help you contact book any\u00a0Chinese Celebrity.<\/span><\/a><\/em><\/strong><\/span><\/p>\n The same fate almost certainly beckons for some of the new Sino-U.S. ventures that have been announced in the past fortnight,\u00a0 but as of now it is unclear which will succeed.<\/p>\n This time around there are many more companies willing to wager that they can get it right. And the bets are going in both directions.<\/p>\n The strategies behind each deal differ slightly, but each is predicated on the apparent need for the world\u2019s two most financially significant film industries to work together.<\/p>\n The Chinese film market has become too large for Hollywood \u2013 studios or independents \u2013 to ignore.<\/p>\n Looking the other way, from a Chinese private-sector point of view, involvement in Hollywood brings prestige and a potential for profit on a different scale from incremental international sales for any home-grown movies.<\/p>\n FTA can act as your Chinese Celebrity Agency and help you contact book any\u00a0Chinese Celebrity.<\/span><\/a><\/em><\/strong><\/span><\/p>\n \u201cThe internationalization of the Chinese market does not mean Huayi will abandon China. China is still the most important market for us, but the international markets have a a potential that is measured in the billions,\u201d said Huayi Brothers co-CEO, James Wang.<\/p>\n From the perspective of the Chinese government, Hollywood represents an outreach to global minds that no Chinese-language film has attained since \u201cCrouching Tiger, Hidden Dragon\u201d in 2000 and \u201cHero\u201d in 2003.<\/p>\n But the potential for disappointment remains significant.<\/p>\n Since the early days of Columbia Pictures\u2019 Asia unit, the Chinese theatrical market has grown 30-fold to represent a $3.3 billion business, and given the scale of multiplex construction on the mainland, looks set to continue huge growth for several years to come.<\/p>\n That is enough to tempt Sony back to China for a second bite, and for Disney to persist despite not getting the TV \u201clanding rights\u201d it previously sought for the Disney Channel.<\/p>\n But it is also remarkable how few U.S.-China co-productions and co-venture movies have worked despite more than a decade of trying. Rob Minkoff\u2019s 2008 independently made \u201cThe Forbidden Kingdom,\u201d with Jet Li and Jackie Chan onscreen together for the first time, is a high point with $127 million worldwide and $52 million domestic for the Lionsgate release; while Sony\u2019s 2010 effort by Harald Zwart, \u201cThe Karate Kid,\u201d grossed $182 million worldwide and a whopping $176 million domestic. Some Hollywood studios have cut their budget horizons and gone more local.<\/p>\n Disney tried \u201cThe Magic Gourd\u201d (2007), \u201cTrail of the Panda\u201d (2009) and \u201cHigh School Musical China: College Dreams\u201d (2011) without covering itself in glory.<\/p>\n Fox Intl. Prods. has fared slightly better as a co-venture partner on \u201cHot Summer Days\u201d (2010), \u201cLove in Space\u201d (2011) and \u201cThe Butcher, the Chef and the Swordsman\u201d (2010), all of which were targeted at the domestic Chinese and possibly Asian export markets.<\/p>\n More expensive co-venture pictures such as \u201cLooper\u201d and \u201cIron Man 3\u201d were global hits but they caught the eye of China\u2019s film regulators, who saw in them attempts to get around the country\u2019s strict co-production rules. These make minimum stipulations about Chinese content, talent and locations.<\/p>\n We help you find and contact book\u00a0Foreign Actors<\/span><\/a>\u00a0in China and Foreign Models in China<\/em><\/strong><\/span><\/p>\n Chinese censorship, while always a gray and fluid area, remains in place and any U.S. films seeking Chinese nationality through a full co-production will be obliged to follow Chinese rules, which effectively gives a Beijing bureaucrat final cut.<\/p>\n But the recent spate of deals has prompted several commentators to suggest that the potential rewards in China are now so vast that Hollywood is prepared to quietly bend the knee to the Middle Kingdom\u2019s regulators.<\/p>\n In a speech on Dec. 30, China\u2019s president Xi Jinping spelled out what would be expected. \u201cChina should be portrayed as a civilized country featuring a rich history, ethnic unity and cultural diversity, and as an Asian power with good government,\u201d Xi said. It should also be shown to \u201csafeguard international justice, and make contributions to humanity,\u201d said the state-run news agency Xinhua in summary.<\/p>\n Other observers see practical reasons for caution.<\/p>\n \u201cIt is very difficult to have a U.S.-Chinese co-production where both parties are equals. Both understand the potential of their own markets and pull the production in that direction,\u201d says John Chong, veteran screenwriter and producer at Hong Kong\u2019s Pegasus Motion Pictures.<\/p>\n Yet Chinese regulations require the China party to have real ownership of a movie if it is to qualify as a full co-production.<\/p>\n Huayi\u2019s Wang hints that the pictures emerging from its Robinov deal may not fit that mold. \u201cAlthough Huayi Brothers is an investor in Studio 8, the specific films, screenwriters, directors and producers will be from Hollywood. We want to work in accordance with Hollywood rules.\u201d<\/p>\n \u201cAudiences don\u2019t like co-productions. They can smell them a long way off,\u201d another Chinese executive told\u00a0Variety<\/em>. \u201cAnd what is the point of making Chinese content in English? The Chinese public doesn\u2019t like it and that doesn\u2019t work for international audiences either.\u201d<\/p>\n Disney describes its pact with SMG as involving \u201cU.S.-based action, adventure and fantasy writers will team with locally based Chinese writers and filmmakers to develop stories and scripts that bear all the hallmarks of Disney films and feature authentic Chinese elements fit for local co-production and aimed at the international market.\u201d<\/p>\n On the evidence of the past 18 months, the Chinese audience tastes may well be becoming more locally focused. In 2013 local films surged \u2013 delivering high return on investment for a number of low-budget efforts. Hollywood\u2019s gross plateaued at $1.46 billion last year, despite an increase in the import quotas.<\/p>\n Hollywood studios correctly point out that the Chinese authorities rig the theatrical market through selective imports, restricted release dates and designated distribution channels, to ensure the success of Chinese titles. But changing patterns of success may also reflect the spread of new theaters into second- and third-tier cities, where TV personalities count for more than foreign stars,<\/p>\n We help you find and contact book\u00a0Foreign Actors<\/span><\/a>\u00a0in China and Foreign Models in China<\/em><\/strong><\/span><\/p>\n As demographics change, a younger cinema-going public is more easily wooed by carefully censored Chinese social media.<\/p>\n Half a dozen Chinese companies, armed with strong audience analysis skills, access to their own distribution and promotion platforms and equipped with sound finances, are also becoming significant competitors and have lifted the success of Chinese-made movies.<\/p>\n Those same attributes may make them interesting partners as Hollywood beats on China\u2019s door.<\/p>\n FTA foreign acting&modeling talent and foreign celebrity booking agency in China & Chinese Celebrity booking for the world<\/p>\n China-Hollywood Deals, Chinese Celebrity Agency, Chinese Celebrity booking, Foreign Actor in China, Foreign Model in China, \u5916\u6a21, \u5916\u7c4d\u6f14\u5458, \u5916\u56fd\u827a\u4eba<\/p>\n source:\u00a0https:\/\/variety.com\/2014\/film\/news\/china-hollywood-deal-flow-turns-to-flurry-1201136108\/ <\/a><\/p>\n\n
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