{"id":6867,"date":"2013-11-12T10:30:30","date_gmt":"2013-11-12T10:30:30","guid":{"rendered":"https:\/\/ft-agency.com\/wordpress\/?p=6867"},"modified":"2013-11-12T10:30:30","modified_gmt":"2013-11-12T10:30:30","slug":"afm-hype-hope-and-business-as-usual-with-china-as-part-of-the-new-normal","status":"publish","type":"post","link":"https:\/\/ft-agency.com\/wordpress\/afm-hype-hope-and-business-as-usual-with-china-as-part-of-the-new-normal\/","title":{"rendered":"AFM: Hype, Hope and Business as Usual with China as Part of the New Normal"},"content":{"rendered":"

The Great Wall of Chinese money has not exactly washed away the American Film Market this week. Rather, it has seeped into every conversation and every deal permutation.<\/p>\n

Chinese companies are attending the AFM in record numbers, according to market organizers. Certainly every restaurant and every Loews elevator seems to be 50% occupied by mainland Chinese.<\/p>\n

But instead of making a quick grab for any title that moved, the Chinese are becoming more discerning and more multi-faceted.<\/p>\n

\u201cEveryone is here, that\u2019s certainly true. A lot of top producers have been in town with all the U.S.-China events this week, but so far the buying action has been nothing unusual,\u201d said Leslie Chen, IM Global China executive.<\/p>\n

Trade may pick up by Monday, when more deals are expected to close. The deal of reference for several players may be the expected sale of Lionsgate\u2019s Johnny Depp project \u201cMortdecai.\u201d<\/p>\n

Not only is Depp a big draw for Chinese audiences, Lionsgate has strong China connections and has the option to co-distribute in China if it does not get the price and terms it seeks. However, Lionsgate sources say they expect to complete a \u201cMortdecai\u201d sales deal by the end of the market.<\/p>\n

\u201cChinese buyers are now talking more about the quality of the project than the number of distribution slots,\u201d said Gary Hamilton, CEO of production-sales group Arclight Films. \u201cIt is really important to them that this is a global project, rather than something niche. The first three questions they ask are: \u2018Who is in it?\u2019 \u2018Who is distributing in the States\u2019 and \u2018What\u2019s the budget?\u2019\u201d<\/p>\n

David U. Lee of independent Chinese distributor Leeding Media says that the boost to the market that some sellers anticipated from last year\u2019s change to the import quotas \u2014 from 20 to 34 \u2014 has now peaked.<\/p>\n

\u201cThe last market was overhyped. Prices are now flat or up only slightly, the big acceleration may be over,\u201d said Lee. \u201cActually the increase in quotas has made our (independently sourced) films less competitive. That\u2019s because we now have 14 more studio-level pictures per year coming into the country against us.\u201d<\/p>\n

A slowdown or reality check may be a welcome change as the Chinese distribution scene is still very far from being a free market \u2014 there\u2019s the quota restrictions on the number of revenue-sharing films that can be imported, censorship that is liberalizing only slowly and direct government intervention in the releasing calendar designed to favor local films.<\/p>\n

Still, the Chinese theatrical market has become simply too big to ignore. By the end of September, box office had equalled last year\u2019s 12-month total of $2.7 billion, putting it on course for a full year total worth $3.2 billion.<\/p>\n

\u201cIn one significant way things are changing. Many of the Chinese firms here at AFM seem as interested in co-production as they do in outright acquisition,\u201d said Ying Ye, Hamilton\u2019s partner in Arclight\u2019s specialty Asian label, Easternlight. \u201cWe have licensed our John Cusack movie \u2018Reclaim\u2019 but we will do \u2018Priority Run\u2019 as a co-production. It is in pre-production with Donnie Yen set and a U.S. actor yet to be cast.\u201d<\/p>\n

The Chinese partner is likely to have a say in who gets cast. Arclight\/Easternlight already have Nicolas Cage actioner \u201cOutcast\u201d and thriller \u201cThe Nest 3D,\u201d which is in development, structured as Chinese co-ventures.<\/p>\n

Still other insiders point out that filmmaking and buying is only part of the reason the Chinese are in L.A. \u201cIt\u2019s the money business, not the movie business,\u201d says one. \u201cMany Chinese still have strong reasons to want to get money offshore and out of China.\u201d<\/p>\n

Michael J. Werner, chairman of Fortissimo Films, said, \u201cWhat are the Chinese buying? Properties in Beverly Hills.\u201d<\/p>\n

After the show-stopping announcements by Chinese property and film group Wanda \u2014 last year it paid $2.3 billion for North American theater chain AMC, and in September this year called up a dozen Hollywood A-listers to celebrate its new studio facility-cum-yacht brokerage \u2014 China has become a more frequent port of call for U.S. movie companies.<\/p>\n

\u201cActually we don\u2019t expect much buying here at AFM, all the big sales companies now will travel to China and speak directly to the distributors,\u201d said another source.<\/p>\n

That\u2019s true of Lionsgate, Arclight and IM Global, which now all have China offices. They will be joined by Universal Pictures, which this week also announced it would set up permanently in Beijing.<\/p>\n

\"afm-opening-day\"<\/a><\/p>\n

Source: https:\/\/variety.com\/2013\/film\/news\/afm-hype-hope-and-business-as-usual-with-china-as-part-of-the-new-normal-1200813936\/<\/a><\/p>\n

Foreign Talent Agency – Provides Foreign Models, Actors, Host, Dancers and A&R Talent in China.\u5916\u56fd\u4eba\u624d\u4e2d\u4ecb\u673a\u6784 – \u63d0\u4f9b\u5916\u7c4d\u6a21\u7279\uff0c\u6f14\u5458\uff0c\u4e3b\u6301\u4eba\uff0c\u821e\u8e48\u5bb6\u548cA\uff06R\u5728\u4e2d\u56fd\u7684\u4eba\u624d\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

The Great Wall of Chinese money has not exactly washed away the American Film Market this week. Rather, it has seeped into every conversation and every deal permutation. Chinese companies are attending the AFM in record numbers, according to market organizers. Certainly every restaurant and every Loews elevator seems to be 50% occupied by mainland […]<\/p>\n","protected":false},"author":2,"featured_media":6868,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[289,49,48,47,46,291,290,292,55,59,58,57,52,53,56,54],"class_list":["post-6867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-actors","tag-children","tag-china","tag-dancers","tag-foreign","tag-men","tag-all-models","tag-women","tag-55","tag-59","tag-58","tag-57","tag-52","tag-53","tag-56","tag-54"],"yoast_head":"\nAFM: Hype, Hope and Business as Usual with China as Part of the New Normal - FTA<\/title>\n<meta name=\"description\" content=\"Foreign Talent Agency - Provides Foreign Models, Actors, Host, Dancers and A&R Talent in China.\u5916\u56fd\u4eba\u624d\u4e2d\u4ecb\u673a\u6784 - \u63d0\u4f9b\u5916\u7c4d\u6a21\u7279\uff0c\u6f14\u5458\uff0c\u4e3b\u6301\u4eba\uff0c\u821e\u8e48\u5bb6\u548cA\uff06R\u5728\u4e2d\u56fd\u7684\u4eba\u624d\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ft-agency.com\/wordpress\/afm-hype-hope-and-business-as-usual-with-china-as-part-of-the-new-normal\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oliver\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ft-agency.com\\\/wordpress\\\/afm-hype-hope-and-business-as-usual-with-china-as-part-of-the-new-normal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ft-agency.com\\\/wordpress\\\/afm-hype-hope-and-business-as-usual-with-china-as-part-of-the-new-normal\\\/\"},\"author\":{\"name\":\"Oliver\",\"@id\":\"https:\\\/\\\/ft-agency.com\\\/wordpress\\\/#\\\/schema\\\/person\\\/f076e4c00545b6ff0cb77e74c9bb28ad\"},\"headline\":\"AFM: Hype, Hope and Business as Usual with China as Part of the New Normal\",\"datePublished\":\"2013-11-12T10:30:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ft-agency.com\\\/wordpress\\\/afm-hype-hope-and-business-as-usual-with-china-as-part-of-the-new-normal\\\/\"},\"wordCount\":779,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ft-agency.com\\\/wordpress\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ft-agency.com\\\/wordpress\\\/afm-hype-hope-and-business-as-usual-with-china-as-part-of-the-new-normal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ft-agency.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2013\\\/11\\\/afm-opening-day.jpg\",\"keywords\":[\"Actors\",\"Children\",\"China\",\"Dancers\",\"Foreign\",\"Men\",\"Models\",\"Women\",\"\u4e2d\u56fd\",\"\u513f\u7ae5\",\"\u56fd\u5916\",\"\u5987\u5973\",\"\u6a21\u7279\",\"\u6f14\u5458\",\"\u7537\u4eba\",\"\u821e\u8e48\u5bb6\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ft-agency.com\\\/wordpress\\\/afm-hype-hope-and-business-as-usual-with-china-as-part-of-the-new-normal\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ft-agency.com\\\/wordpress\\\/afm-hype-hope-and-business-as-usual-with-china-as-part-of-the-new-normal\\\/\",\"url\":\"https:\\\/\\\/ft-agency.com\\\/wordpress\\\/afm-hype-hope-and-business-as-usual-with-china-as-part-of-the-new-normal\\\/\",\"name\":\"AFM: Hype, Hope and Business as Usual with China as Part of the New Normal - 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