\u201cThe biggest rival of Chinese-language films is the fact that too many of them are low-quality,\u201d says \u201cCrouching Tiger, Hidden Dragon\u201d producer Bill Kong.<\/p>\n
A panel of China production industry heavyweights addressed the issue of \u201cquality\u201d in the Chinese film industry at a production forum at the 16th Shanghai International Film Festival on Tuesday. Renowned director and secretary general of the China Film Director\u2019s Guild He Ping lead the panel discussion exploring films with \u201cmade-in-China\u201d quality and quality films made in China.<\/p>\n
Kong was joined by Monga and Will You Still Love Me Tomorrow producer Lee Lieh at Green Day Film Co., in Taiwan, Phillip Lee producer of Cloud Atlas at Javelin Pictures, producer of American Dreams in China, Qin Hong, Chairman of Stellar Mega Media Group, Ltd., and James Wang, president of Huayi Brothers Media Corp. and producer of Journey to the West: Conquering the Demons.
\nKong said that chasing commercial success with low budget films often produces poor quality results. He pointed out that he has supported new filmmakers in films that may not be a commercial success like Xue Xiaolu\u2019s Ocean Paradise. That relationship paid off with Xue\u2019s second film, Finding Mr. Right, which earlier this year broke broke box office records for a romantic comedy and became the tenth highest-grossing homegrown release ever in China.<\/p>\n
\u201cWe did not expect that type of box office but we paid attention to the quality of every detail,\u201d said Kong. \u201cWe produce for our audience\u2019s taste and work with directors they like.\u201d<\/p>\n
Qin Hong admitted that he had lead Stellar into the red with a string of films that were not a commercial success but he defended the films\u2019 quality and that of the directors he backed.
\n\u201cNo one can predict the box office but these films have passion,\u201d said Qin. \u201cAttitude is everything.\u201d<\/p>\n
Lee Lieh intimated her dismay that many of the young filmmakers she encountered were not offering that passion. Rather than introducing a story they were excited about, they tend to provide pitches emphasizing what elements and features of the script they expect to add up to a formula for success.<\/p>\n
There was no shortage of passion from Phillip Lee about providing from Asia the majority of equity in Cloud Atlas, the highest-budget independently produced film of all time. Despite its lackluster returns at the box office, he stood behind the choice and quality of the film which did not meet mainstream taste in America.<\/p>\n
\u201cMainstream is not everything,\u201d James Wang concurred. \u201cWe invest a lot into helping new directors develop and succeed.\u201d
\nIn doing so, Wang said Huayi Brothers is helping o develop the industry as a whole. The company invests in big budget films with their mature directors and sought commercial success with these films, he said.<\/p>\n
\u201cOne surprising thing is the strength of the social networks in the China market,\u201d said Lee Lieh. \u201cMany viewers rely on their peers which is different from a more mature market.\u201d<\/p>\n
She said critic reviews carry less weight in China, where a movie like Switch (2013) was panned but received warmly by audiences. It opened in mainland China on June 9 on over one-third of the total screens for box-office revenue of $7.8 million (47.9 million yuan), according to entertainment consultant firm Entgroup. The nationwide buzz surrounding the film on social networks was integral to it becoming a phenomenon, she said. <\/p>\n
\u201cThis is one way that audiences get more value for their money,\u201d said Qin. \u201cThey become part of an ongoing conversation lasting beyond the box office.\u201d<\/p>\n
He also pointed out that with the vast size of the Chinese audience, China\u2019s social media offers a powerful tool for promoting a film regardless of the quality, so the industry should expect more movies to seek that social marketing attention.<\/p>\n
Source: https:\/\/www.hollywoodreporter.com\/news\/shanghai-festival-veteran-producers-explore-570497<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cThe biggest rival of Chinese-language films is the fact that too many of them are low-quality,\u201d says \u201cCrouching Tiger, Hidden Dragon\u201d producer Bill Kong. A panel of China production industry heavyweights addressed the issue of \u201cquality\u201d in the Chinese film industry at a production forum at the 16th Shanghai International Film Festival on Tuesday. Renowned […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-5374","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\n