In response to the insatiable thirst and incredible growth in demand by Chinese audiences for Western celebrity and content spanning films, TV and online, Metan Development Group (Metan) is pleased to announce the launch of HOLLYWOOD, the first channel in China dedicated to the world of entertainment, on the premier video sharing site Tudou, the announcement was made today by Metan president/ceo Larry Namer.
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Launching this January to Tudou’s 400 million users, HOLLYWOOD channel will create a bridge between the Hollywood creative community and China, appealing to young, educated, affluent Chinese consumers and their swiftly expanding interest in Western celebrities, movies, TV and Web series, fashion and pop culture. Network channels include Today’s Hollywood News, Hollywood Sights, Behind the Scenes, Hollywood Interview, Movie Music, Parties and Premieres, Hollywood Style and Hello! Hollywood Talk Show.
“China is the world’s biggest online market and the fastest growing media landscape, with its movie industry expected to soon expand to twice the size of the US film market,” said Namer. “When I started MovieTime, now E! Entertainment Television, our vision was to provide media companies, studios and celebrities with a direct pipeline into the millions of households of movie fans across America. We’re creating a modern version of this model for China through this collaboration with Tudou. HOLLYWOOD is poised to become the global entertainment industry’s go-to network for all things related to celebrities, film, TV, digital and music.”
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“We’re delighted to be partnering with Metan to launch HOLLYWOOD as the first multichannel network on Tudou,” added Weidong Yang, president, Tudou. “The channel will provide a way for Hollywood content producers and Western celebrities to connect in new way with Chinese consumers, particularly with the extremely attractive 35 and under demo.”
Industry expert Robert Cain writes in a June 2, 2013 New York Times article, “As our domestic market matures we must increasingly look overseas for growth. And no market offers better growth potential than China: in the next four or five years China will surpass the U.S. in absolute revenue, and by the middle of the next decade it will dwarf the American market.” Online film review site Mtime recently reported that box office revenues in China have increased 27 percent from last year to $3.57 billion US. HOLLYWOOD plans to become China’s ultimate destination for all things related to entertainment and celebrities, and thus, an attractive promotional and marketing platform for the industry’s top studios and agencies.
At launch, HOLLYWOOD on Tudou will feature daily entertainment news reports, behind-the -scenes coverage of all the major red carpet events and premieres, exclusive set visits, as well as spotlight the best work by up and coming producers. Segments will also be focused on new theatrical film releases and Western television shows currently popular in China’s digital world, including “Two Broke Girls,” “The Vampire Diaries,” “Gossip Girl,” and “The Voice,” all among the highest rated programs online.
Metan’s flagship series “Hello! Hollywood” will be revamped as the channel’s first original series and relaunched as a 30-minute, weekly talk show, recapping the week’s news from around the world of entertainment. In addition to providing original content, the new multi-channel network will also be aggregating content from other sources, making HOLLYWOOD THE network for all things Hollywood online.
Source: https://www.mediaresearchasia.com/view.php?type=press&id=3316