“Growing PR force and witness PR value”

Was the theme of the 2013’s most influential public relations event awards ceremony held in Beijing, more than 200 professionals engaged in public relations, brand research and scholars in the industry participated in the event. The day’s largest prize – 2013 Top Ten PR Events the three stand out events where the Entertainment media campaign, “2013 Happy Boys integrated interactive marketing”, Advertising Communication Co., Ltd. Shanghai Le Chi Campaign “Lay the music home” and the Fair PR campaign, “Tyson China, crack cross-marketing”.

The top ten public relations events where selected from enterprise, public relations firms and public relations agencies, voted for by the public and experts who selected those that best accurately conveyed the brand philosophy, helped the brands grow, connected with consumers, the media and customers. Examples of this are that Mike Tyson, music home and other keywords from campaigns have become this year’s Baidu hot words, that caused great waves in the social media world of 2013.

From Tyson’s first Weibo post, he created a buzz, a retired controversial boxer was brought back to the minds of the Chinese public, the major mainstream print, television, online media reports swarmed, accompanied with microblogging and other social media, Tyson is rapidly becoming a hot word on Baidu. The general manager of public relations involved in the process of Fair Trader Battle Network Marketing Public Relations Division Mr Gang told reporters: According to the Baidu search index, during the public relations campaign, the client for this event – Hainan crack Pharmaceutical Co. saw its attention index increased 3.8-fold.

Reporters noted that in the past two years, whilst selecting the top ten public relations events, that the role of social media plays an increasingly significant role. While this is in line with the development trend throughout the media world, Zhao Gang highlighted: “The power of social media is in the opportunity to communicate the brand through wide demographic. The public relations campaign was a combination of social media and consumers interaction to achieve a positive campaign. Most companies still reach out with traditional media to push their brands to ultimately lead to products sales. For PR people, whether it is within the company or a public relations firm, the change in the media landscape is in a transition period, with a focus on how the product and brand target the audience, while public relations campaigns still combine traditional media and social media proportions perhaps soon social media will be a sustainable long proposition. ”

In this regard, Li Xi, senior vice president of public relations Jingdong Group who was also at the awards ceremony noted that, in the age of the Internet, the role of public relations will change accordingly. We need to be more proactive in public relations through a variety of means to guide the transformation of the whole concept of consumer groups, and this is the new value of public relations.

Other winners this year include:

Shanghai Le Chi ads – Pepsi put music to take home 2013 PR Stories

Fair PR – teamed champion, crack cross-border attack Breakout

L’Oreal – Chinese Young Women in Science Award

Blue cursor – Lenovo A580 perfect counter-attack to shoot your machine Summer

BD China – “Care for Women’s health care,” women enjoy the holiday special health care

Mary Kay – Mary Kay China released 2012 annual sustainability report

Days of entertainment media – 2013 Happy Boys integrated interactive marketing

Dell – Dell “unleash” branding campaign

Zhengzhou Nissan Automobile Co., Ltd. – “Good sound Jin Zhiwen, so happy handsome guest” ZNA SUCCE tour

Beijing Mercedes – Benz Sales & Service Co., Ltd. – 2013 new A-Class media conference A-Space Creative Space Experience Tour

Source: https://finance.21cn.com/stock/express/a/2013/1129/14/25263850.shtml

Translated by: Oliver Blokland

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